Raised by Humans began with a realisation - the pet industry is littered with dog beds that sacrifice design for convenience, or assume that luxury must always translate to tweed and tartan.
Do we stop caring about the contents of our home when the furniture is for our pets and not us?
You'll want to get rid of your sofa
To turn this idea around, we went back to the drawing board and started with the one thing we value over everything else. Good design. And we don’t just mean pretty patterns and fluffy tassels.
We mean design that works hard to give your pet the perfect place to sleep. A range of pet products to match the modern home interior, and style that is every bit as bold as you are.
Why the obsession with design, you ask? The answer is simple. It’s what we do. Raised by Humans is made up of four friends from a design and marketing background, and naturally, we are all pet lovers. Pet lovers who don’t like being forced to compromise on the things we display in our homes. Be it for us, or our pets.
We wanted to create a range of dog beds that look so good you’ll want rid of your sofa, but won’t fall apart when faced with the realities of living with your four-legged family.